Registration

Common mistakes businesses make during GS1 registration

Four avoidable errors that cause most of the after-the-fact headaches.

UPDATED JUL 20265 MIN READ

Most registration delays and later headaches trace back to a handful of avoidable mistakes.

1. Registering for too few GTINs

Choosing the smallest tier to save on the initial fee, then needing a top-up within months as new variants launch.

2. Letting the annual renewal lapse

Treating registration as one-time and missing the renewal date, which can suspend the right to issue new GTINs under that prefix.

3. Not verifying barcode print quality

A correctly issued GTIN can still fail at the point of sale if the printed barcode's size, contrast, or placement doesn't meet scanning requirements — this is a packaging/print issue, not a registration issue, but it's often mistaken for "the barcode not working."

4. Assuming a supplier's prefix covers your own products

Private-label brands sometimes assume a manufacturer's existing GS1 registration extends to them — it doesn't. Each brand owner needs its own prefix for products it sells under its own name.

Avoid mistake #1

Work out your real GTIN count first

See the worked example for counting variants correctly before you register.

Read the GTIN counting guide →