GS1 is rolling out a next-generation barcode format — a 2D barcode built on the "GS1 Digital Link" standard — designed to eventually sit alongside, and in some cases replace, the traditional linear barcode.
What's actually different
A traditional GS1 barcode encodes only the GTIN. A GS1 Digital Link 2D barcode encodes the GTIN plus a web URL — so the same code that a retail scanner reads for checkout can also be scanned by a consumer's phone camera to open product information, authenticity details, or care instructions.
Why GS1 is pushing this transition
One code doing both jobs (point-of-sale scanning and consumer-facing information) removes the need for separate QR codes and barcodes crowding the same package, and gives brands a standards-compliant way to connect physical products to digital content.
What this means for your registration today
You don't need to act immediately — GS1 India continues to support and issue standard linear-barcode GTINs, and the transition to 2D is gradual with a long overlap period. It's worth knowing this is coming so that packaging redesigns you're already planning can account for the extra digital-link space if relevant to your category.
A 2D barcode is a natural fit for authentication data
See how Ratifye uses barcode scans (linear or 2D) to verify individual product authenticity, not just decode the GTIN.
See how Ratifye works →